An internal link connects one page on your website to another page on the same domain. Internal links help visitors discover useful information and help search engines understand how your pages relate to one another.
Key Concepts
Choose a primary page for each major topic. A pillar page can explain the broad subject while supporting articles cover specific subtopics. Link supporting articles to the pillar page and to other genuinely related resources. Use descriptive, natural anchor text.
Practical Steps
Look for important pages that are buried too deeply, orphan pages with no internal links, and broken links. Navigation, breadcrumbs, categories, and contextual links can all contribute to a structure that is easy to follow. Prioritize relevance and visitor value over link volume.