Local SEO helps businesses appear when people search for products or services in a particular area. Relevance, distance, and prominence can influence local results, although the factors and presentation may vary by query and platform.
Key Concepts
Complete your business profile on relevant search and map platforms. Keep the business name, address, phone number, categories, opening hours, service areas, and website URL accurate. Avoid duplicate profiles and unnatural keyword additions to your business name.
Practical Steps
Create location pages only when they provide genuine value. Include accurate service information, a valid address where applicable, opening hours, and answers to local customer questions. Invite reviews appropriately, respond professionally, and never buy or manipulate reviews.