Technical SEO helps ensure that a website can be accessed and understood by crawlers while providing a reliable experience for visitors. Strong content may remain difficult to discover if access, indexing, or technical structure is broken.
Key Concepts
Check HTTP status codes for important pages. Pages intended to be available should generally return a successful response, while permanently moved URLs may need redirects. Avoid redirect chains and internal links pointing to outdated URLs.
Practical Steps
Robots.txt provides crawling instructions, canonical tags identify a preferred URL version, and XML sitemaps help search engines discover important URLs. Use HTTPS, support mobile visitors, and monitor performance. Run checks after migrations, theme changes, plugin updates, or URL restructuring.